Monetising a news website is hard. For independent publishers it’s even harder. But being a small publisher doesn’t mean you shouldn’t have an ambitious ad strategy. You just need the right tools - tools that up to now have been out of reach.

Introducing ads•ping - a feature-rich and easy to set up ad management platform built by publishers for publishers, now available to independent news organisations through the Ping News partnership with Content Ignite.

With ads•ping we empower independent publishers with a single tag integration to manage and optimise their advertising efforts effectively on a system they may have otherwise not been able to access alone.

This partnership delivers better programmatic returns, better ads, and a better user experience.

Take advantage of this unique opportunity to elevate your publication's revenue potential while maintaining the integrity and quality of your content and spend more time doing what you do best – writing the news.