By leveraging advertising, syndications, big tech partnerships, and grant funding, we enable news organisations to thrive while maintaining their independence.
Through cutting-edge technology and innovative funding approaches, we provide the tools necessary for local news outlets to future-proof their business models.
As a Community Interest Company (CIC), every decision we make is to ultimately better support the independent news sector.
A cutting-edge ad management platform built by publishers for publishers, and now available to our network of independent news publishers through our partnership with Content Ignite.
ads•ping! empowers independent publishers to manage and optimise their programmatic advertising effectively and access the same advanced features that larger publishers enjoy.
Working collectively, we can achieve what would not be possible individually.
Our partnership with the Google News Showcase project gives independent news publishers the opportunity to better connect with their audiences and strengthen their offering, helping them future-proof their business models by generating additional income.
The core Ping! platform is a news delivery system that quickly connects local independent journalists with traditional publishers in an effortless and sustainable way.
With Ping! regional and national publishers can access rich content from every region of the UK on demand, from hundreds of professional independent journalists, helping drive more traffic, generate more clicks and ultimately grow revenue.
Independent publishers can extract the maximum value from their stories - being paid for work they already do.
Ping News manages specialist journalism grants, including the Welsh Public Interest Journalism Fund, and Accelerator - providing indispensable financial support and resources to local journalists.
This initiative strengthens independent public interest journalism, ensuring that important stories are told and communities are well-informed.
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